Monthly Archive for August, 2009

Love Letter to Fans of Specs

Published on August 4, 2009 in SPECS NEWS. Closed Tags: .
Hey Specs Optical fans!
Yes you, you know who you are!  We here at the shop know that all our new business come directly from your kind referrals; THANK YOU!  We also know that the “new” referral is digital, so we have updated our website to include a face book contact button and blog, please check it out and give us your feedback.  We humbly ask that if you are in fact a fan, let the world know by declaring it on face book, blogging on your own site, writing a review of the shop on Yelp, Twitter, Google search or other digital media.  Did we miss anything, if you have a way to get the word out about why you love Specs Optical, let us know?  THANKS AGAIN!
Yours in great vision,
The SPECS OPTICAL gang
Hey, SPECS OPTICAL fans!
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Yes, you! (You know who you are!) We here at the shop know that all our new business comes directly from your kind referrals.
THANK YOU!
We also know that the “new” referral is digital, so we have updated our website to include a link to SPECS OPTICAL on Facebook . Please check it out, leave us a message and give us your feedback.
We humbly ask that if you are, in fact, a fan to let the world know by declaring it on Facebook, blogging about SPECS on your own site, writing a review of the shop on Yelp, Twitter, Yahoo! Local, Google Local or another social website. If you have another way to get the word out about why you love SPECS OPTICAL, let us know.
THANKS AGAIN!
Yours in great vision,
The SPECS OPTICAL gang

Specs’ Identity in Print

Published on August 4, 2009 in SPECS NEWS. Closed Tags: , , , , , .
We wanted the Specs Optical identity system to reflect their fresh and modern outlook as well as the exciting new redesign of the shop’s facade and interior. Inspired by eyeglass frames as well as the interior of the shop itself, we created Specs-specific alphabet of black rings that can be used to spell various words like “vision” and “hello.” The random interior dots represent eye colors. The linear pattern was inspired by prisms and the patterns of reflection and refraction. All of the pieces work together to reinforce the personal and individual service that is so much a part of the shop.
We also just found out yesterday that the ID system is going to be included in Print magazine’s 2009 Regional Design Annual–yay! So you could mention that as well, if you like.

SpecsStationery

Like the new look of our logo? So do we. The design duo behind it are graphic designers, Sharon Werner and Sarah Nelson Forss, of Werner Design Werks in Saint Paul. We asked Sarah to clue us in to their thoughts behind the design:
“We wanted the SPECS OPTICAL identity system to reflect their fresh and modern outlook as well as the exciting new redesign of the shop’s facade and interior. Inspired by eyeglass frames as well as the interior of the shop itself, we created Specs-specific alphabet of black rings that can be used to spell various words like ‘vision’ and ‘hello.’ The random interior dots represent eye colors. The linear pattern was inspired by prisms and the patterns of reflection and refraction. All of the pieces work together to reinforce the personal and individual service that is so much a part of the shop. We just found out that Specs’ ID system is going to be included in Print magazine’s 2009 Regional Design Annual.”